In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 12 beauty entrepreneurs: How can emerging brands work to support each other during this rocky economic period?
I think realizing that community is key in times of hardship. Yes, we are all competing in the same market, but the minute you realize there is enough space on the playing field for all of us to shine, you start to win. Supporting, sharing and learning about other brands only brings about a positive impact on your own.
Katini Skin was invited to an amazing recent event in the Hamptons by Thirteen Lune, and a small group of founders were provided with a platform to share our stories with the industry. The cross-connections, industry awareness and brand gifting we all participated in were so important to build strong allies and honest industry friendships.
Sharing stories and celebrating each other’s wins and hardships only creates positive conversations around the industry we all love, and that naturally brings about wonderful opportunities for each and every one of us.