February launch roundup: 5 new brands to know

The second month of 2022 brought a steady stream of new-to-market brands, all of which help paint a picture of what the beauty market will look like in the year ahead. We’re expecting a lot of attention on hair’s overall health, more products that aim to give you Botox-like benefits sans needles and continued innovation in the tools category. Discover five new brands we have our eyes on below.


Katini Yamaoka is a half-Japanese, half-Ghanaian singer/songwriter who grew up across three continents, which allowed her to collect global beauty secrets throughout her life. The result of all that insight is Katini Skin, a collection debuting with four chicly packaged face oils with ingredients sourced from around the world. They include the Clarity Facial Oil ($95), the Collagen Facial Oil ($115), the Soleil Day Serum ($75) and the Celestial Night Serum ($85). The brand is available on its own site and will soon be sold at Saks Fifth Avenue.

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