15 Under-the-Radar AAPI- and Asian-Owned Brands Every Beauty Lover Should Know

Asian beauty has had a major impact on the industry, especially in the past decade thanks to all of the different products, methods, and trends brought to us through K-Beauty and J-Beauty. But even though you may have your go-to Asian beauty brands and products locked down, there is so much more out there to discover, whether it’s a powerful skincare ingredient from the Philippines you might have not heard of yet or a T-beauty (Taiwanese) haircare brand that would literally change your life.

Katini Skin
Clarity Facial Oil

Founder of Katini Skin Katini Yamaoka was inspired by the beauty and wellness rituals from her multicultural background, which includes Japanese beauty ingredients and traditions. This facial oil is formulated with sake kasu and tsubaki, which help brighten the skin and reduce the appearance of scars and hyperpigmentation.

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